2024 MAG Scholar Conference on Business, Marketing, and Tourism will be held in Macau SAR, China on 11-14 November 2024. We welcome the submission of extended abstracts only in English and all submissions must be done online via the Online Form. Conceptual, empirical and methodological extended abstracts are all welcomed, on topics including business, marketing, and tourism. Other social science manuscripts (such as economics and management) related to consumer/organizational behavior and digital technology will also be considered. Conference tracks are as follow:

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Marketing Sciences

-        Theoretical Development of Marketing
-        Systematic Review and Meta-Analysis
-        Methodological Advancement in Marketing Research
 

Marketing Trends and Practices

-        Social Marketing, Services Marketing

-        Valued based Marketing, Halal Marketing

-        Marketing Strategies

-        Sustainable/Environmental/Green Marketing

 

Value and Faith-Based Marketing

-        European Marketing

-        Islamic Marketing

-        Confucian Marketing

-        Marketing of Education

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Business Strategy and Communication
–      Communication: B2B, B2C
–      Advertising, Sales Promotion, PR, Direct Marketing
–      Supply Chain and Logistics Management
–      Consumer Behavior and Prediction

-       Entrepreneurship and SME

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Tourism Management
–      Touring Behavior and Experience
–      Destination Tourism and Image
–      Festival, Food, Sport, Cultural, Medical, Recreational Tourism
–      Tourism Economics and Sustainability
–      Cross-border Tourism Development

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Media and Digital Technology in Marketing and Tourism
–     The Impact of Media and Digital Technology on Business
–     The Use of Big Data and Digital Technology in Business
–     Current Issues in Marketing and Tourism

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 Other Topics 

-     Accounting, Finance, Economics etc.

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Others (please state the theme of your paper on the registration form)